“The best way to hold customers is to constantly figure out how to give them more for less.” Philip Kotler Investing in customer retention pays off. Credible organizations like Harvard Business Review, Bain and Company, and Forrester have been urging companies to prioritize their retention efforts for years. However, a customer retention program is no easy task. Keeping both your boss and employees happy is a difficult job, but not impossible!
One of the most valuable gifts you can give another human being is listening. To listen is to give a person your absolute and complete attention in order to understand them. Listening allows you to put yourself in the other person’s shoes. Coach Chris Lee says that not only does listening makes all the difference in how connected someone feels to you, but it allows you to understand what’s going on with them.
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